Tuesday, May 26, 2020
Personal Code Of Ethics Advisor For First Generation,...
Personal Code of Ethics: Advisor for First-Generation, Low-income Students Introduction Desired Advising Population It is my ultimate goal to be an academic advisor for first-generation, low-income student population at the four-year university level. To achieve this aspiration, I have given thought to the possibility of being an Educational Opportunity Program (EOP) advisor or an advisor for a similar program. As a first-generation, low-income student myself, I know the reality of what it is like to not have the resources necessary to achieve full success at the university level, and I would therefore love to be a resource for this population of students. Because the population that I wish to serve is very specific and has specific needs, my reasoning for the purposes of higher education will be tailored to the needs of this group of students and how I feel that they might best be served in order to ensure their successful development at the university. Purpose of Higher Education In reflecting on the background of these students, I realize that they often lack the resources necessary to successfully transition, not only into college but once they graduate and are looking for careers. For this reason, I feel that the purpose for pursuing higher education for first-generation, low-income students is to provide them with better opportunities than they would have with only a high school diploma. This is especially important for these students that lack cultural capital,Show MoreRelatedBusiness Plan For A New Company7582 Words à |à 31 PagesIntroduction ââ¬â Deniseââ¬â¢s Scrapping with Style Final Business Plan This paper will provide a final business plan for a new company; Deniseââ¬â¢s Scrapping with Style (DSS). First, this paper will provide an executive summary for this business plan justifying: a clear and concise business concept; a thoroughly planned business concept; a capable management structure; a clear-cut market need, as well as significant competitive advantages for DSS; realistic financial projections; a definition of the excellentRead MoreChapter 1 Managerial Accounting, the Business Organization, and Professional Ethics7756 Words à |à 32 Pages |33 |39, 40, 42 |55 | |accounting information. | | | | | |LO2: Explain why ethics is important to management|A3 |37, 38 |47, 49, 40 |51, 55 | |accountants. | | | | Read MoreEthics of Information Communication Technology (Ict)27618 Words à |à 111 Pages239 ETHICS OF INFORMATION COMMUNICATION TECHNOLOGY (ICT) Paper prepared by Tengku Mohd T. Sembok, Universiti Kebangsaan Malaysia for the Regional Meeting on Ethics of Science and Technology 5-7 November 2003, Bangkok UNESCO Regional Unit for Social Human Sciences in Asia and the Pacific (RUSHSAP) 241 ETHICS OF INFORMATION COMMUNICATION TECHNOLOGY (ICT) 1. INTRODUCTION Globalization and digital convergence in the emerging knowledge society has raised complex ethical, legal andRead MoreNike Swot Analysis4730 Words à |à 19 PagesNike: Sweatshops and Business Ethics History What started with a handshake between two running geeks in Oregon in January 1964 are now the world s most competitive sports and Fitness Company. Bill Bowerman the legendary University of Oregon track field coach and Phil Knights a University of Oregon runner under Bowerman coach, found the Nike Company, named by the Greek winged goddess of victory. First the company was named Blue Ribbon Sports. The Nike athletic machine began as a small distributingRead MoreWireless Technology Essay16392 Words à |à 66 Pageson Development 28 Legal Issues Related to Wireless Technology 30 Legal Concerns Related to the Development of Wireless Technology 31 Economics in Relation to Wireless Technology 33 Psychological considerations and sociological effects 43 Personal Communication 43 Emotional Disconnect 45 Worldly Effects 50 Media Influence 51 Impact on Education 52 Impact on USA 54 Environmental Implications 55 Implications for Wireless Technology 56 Wireless Waste 56 Analysis 59 HealthRead MoreReport on Investments of Export Import Bank Bangladesh Limited12056 Words à |à 49 PagesBanking Activities of EXIM Bank Limitedâ⬠. The internship program exercises a significant importance as it enables a student to familiar with the practical business activities. The students work closing with the people of an organization and learn about the function of that organization. This program enables a student to develop his analytical skill and scholastic aptitude. Students are required to prepare an internship report under the guidance of supervising teachers on a selected subject matterRead MoreMm-Chapter 1-3 Dawn Iacobucci17854 Words à |à 72 PagesIACOBUCCI STUDENT EDITION MM WHATââ¬â¢S INSIDE: A Student-Tested, Faculty-Approved Approach to Learning Marketing Management Chapter Review Cards allow you to study how and when you want CourseMate includes online study tools, an Interactive Marketing Plan, and set of Analytical Tools $79.95 US Suggested Retail Price ISBN-13: 978-0-538-48134-2 ISBN-10: 0-538-48134-X 90000 2 9 780538 481342 S T U D E N T T E S T E D , F A C U LT Y A P P R O V E D THE MEET SHOW PROCESS ARE WE LISTENING? ReachRead MoreAwareness of Mutual Funds and Its Scope10303 Words à |à 42 Pageswhom project is assigned, but it also demand the help and guardianship of some conversant person who helped the undersigned actively or passively in the completion of successful project. In this context as a student of COLLEGE OF MANAGEMENT RESEARCH ENGINEERING (CMRE) WARJE, Pune I would first of all like to express my gratitude to Mr.J. D. AMBRE for assigning me such a worthwhile topic AWARNESS OF MUTUAL FUND AND ITS SCOPE to work upon in KARVY STOCK BROKING LTD. The project couldnââ¬Å¸t have been completeRead MoreH2O Can Expand Operations from Germany Into the Us30890 Words à |à 124 Pagesconsidered before making any major moves, H20 would have to focus on an area or location where the business can expand as well as; target the right businesses so that the company can continue to grow. Our recommendation is H2O need outsource for the first couple of years and purchase the right type of HRIS system that will allow them to be competitive and retain their right type of employees to fit their organization Work Contracted for the H2O Corporation By Kibitzer Inc. H2O is a midsizeRead MoreInternational Management67196 Words à |à 269 Pagestransform the nature of their relationships with global organizations. As in the past, these developments underscore and reinforce the importance of understanding different cultures, national systems, and corporate management practices around the world. Students and managers now recognize that all business is global and that the world is now interconnected not only geographically but also electronically and psychologically; it is hard to imagine any business or nonbusiness organization that is not directly
Friday, May 15, 2020
Marketing and Financial Markets - 41809 Words
2012 edition Pride Ferrell William M. Pride Texas A M University O. C. Ferrell Univesity of New Mexico brief contents Part 1: Marketing Strategy and Customer relationships 1 1. An overview of Strategic Marketing. 2 2. Planning, implementing, and Controlling Marketing Strategies 30 Part 2: environmental Forces and Social and ethical responsibilities 61 3. the Marketing environment 62 4. Social Responsibility and ethics in Marketing 92 à © Part 3: Using information, Technology, and Target Market Analysis 127 5. Marketing Research and information Systems 128 6. target Markets: Segmentation, evaluation, and Positioning 158 Part 4: Customer Behavior 191 7. Consumer Buying Behavior 192 8. Businessâ⬠¦show more contentâ⬠¦35 Managerial Authority 37 Summary 37 Important Terms 38 Discussion and Review Questions 39 Application Questions 40 Internet Exercise 41 Developing Your Marketing Plan 42 Video Case 2.1 Method Cleans Up the Home Care Industry Using Green Marketing 44 Case 2.2 Danone Focuses on Health Nutrition 45 Strategic Case 1 FedEx Packages Marketing for Overnight Success 45 Summary 105 Important Terms 106 Discussion and Review Questions 107 Application Questions 108 Internet Exercise 109 Developing Your Marketing Plan 110 globalEDGEShow MoreRelatedMarketing Plan For Product And The Managers1211 Words à |à 5 PagesSecond, marketing helps the business find out customer needs, use different selling plan to improve the sale of the goods or services and then satisfy the needs. Marketing design the plan for the product and the managers can follow the four condition, product, price, place and promotion, means the 4Ps of marketing, to decide the final plan. Understanding the customer needs are important in marketing. Because different type of customers have different needs. Then, customer always be the main focusRead MoreEssay on Marketing Strategies970 Words à |à 4 Pageshttp://www.intel.com/jobs/careers/marketing/ http://blog.hubspot.com/blog/tabid/6307/bid/5256/Sales-Vs-Marketing-Whose-Job-is-it-to-Generate-Leads.aspx Content:à The decision content includes market opportunity analysis, brand development, advertising, pricing and basic sales force management decisions. It also includes a simplified profit analysis. Decisions by Quarter Quarter 1: Setup your company, evaluate market opportunities and prepare for test market. â⬠¢ Determine desired imageRead MoreMarketing Management : Strategic And Operational Risks727 Words à |à 3 PagesMarketing management consists in distributing resources in order to produce net present value to shareholders among an environment of market-product investment involving risks. A. Rappaport, 1981). As a result, a marketing strategy is defined as the method on how the organizationââ¬â¢s resources are put at risk seeking to get competitive advantages (V. Cook, 1983). Marketing risks are present in all the aspects of the marketing plan. We can identify five main areas of risks listed below: - StrategicRead MoreMcbride Financial Services Marketing Plan1373 Words à |à 6 PagesMcBride Financial Marketing Plan Based out of Boise, Idaho, McBride Financial Services is a small mortgage lender that is in its beginning stages. The firmââ¬â¢s focus will be in standard, FHA, and VHA loans for home refinancing and purchasing. The company hopes to increase its offices into Wyoming, Montana, North Dakota, and South Dakota. ââ¬Å"McBride Financial Services will be the preeminent provider of low cost mortgage services using state of the art technology in the five state area of Idaho, MontanaRead More3.0 Market Conduct of Bank Industry1600 Words à |à 7 Pages3.0 Market Conduct of Bank Industry The banking industry in Malaysia started getting significant back in the 1900s when rapid economic development occurred. The growth in economic was the result of sky-rocketed profit from the rubber plantations and the tin industry, which later causing the opening of foreign bank branches and the setting up of Malaysiaââ¬â¢s first domestic bank ââ¬â Kwong Yik (Selangor) Banking Corporation in 1913, which is also now known as MayBank. The banking industry has continuedRead MoreNotes on Importance of Planning for Business Success1060 Words à |à 5 Pagesinterview for a marketing manager position in a fast moving consumer goods firm. As part of the interview process you have been asked to develop a brief presentation on five importance of planning for business success. Specially, you are also to briefly explain the factors to be considered in the preparation for developing a marketing plan. Prepare your notes for the interview. A marketing plan is a written document that summarizes what the marketer has learned about the market place and indicatesRead MoreMcbride Financial Services Marketing Plan Essay example696 Words à |à 3 PagesMcBride Financial Services Marketing Plan Headquartered in Boise, Idaho, McBride Financial Services is a start-up regional mortgage lender who provides low cost mortgage services using state-of-the-art technology in Idaho, Montana, Wyoming, North Dakota, and South Dakota.à à The firm specializes in conventional, FHA, and VA loans for home purchasing and refinancing. McBrideââ¬â¢s business philosophy is to process customerââ¬â¢s mortgage applications efficiently and effectively from inception to closing.Read MoreRole of Marketing and Marketing Mix in Achieving Business Goals1298 Words à |à 6 PagesOF MARKETING AND MARKETING MIX IN ACHIEVING BUSINESS GOALS Within any business planning is an essential tool n achieving business goals and the mission statement. Plans include hierarchical style which includes the long-term strategies, short-term and medium. Spending $750 million every year on sales, promotion and distribution, CCA takes marketing very seriously. Market researchers devote their time and resources to investigating factors that influence consumer spending patterns. Marketing playsRead MoreThe Short Term Financial Impact Of Marketing1548 Words à |à 7 Pagesshort-term financial impact of marketing is the most critical measurement for many business leaders (Rust et al., 2004b). With the rise of digital interactive marketing, the link between investment and a change in sale of a project is clearer to be identified (Nichols, 2013). The quantifiable marketing such as clicks, conversion, awareness, etc. is the direct output of marketing spending. In turn, there is an ultimate impact on the firmââ¬â¢s stock price/ market capitalization. However, the financial impactRead MoreStarbucks s Coffee And Starbucks1107 Words à |à 5 Pagescompanies market their brands in the United States as well as internationally and are very successful at it. In order to be successful in other countries both Caribou Coffee and Starbucks have learned that they need to change their menus, advertisement and sometimes layout of their stores to appeal to locals abroad. For example, Starbucks had success in India by partnering with a local business called TATA Global Beverages. Starbucks used them to gain knowledge sharing networks about Indian real
Wednesday, May 6, 2020
Adlerian Art Therapy Dissertation - 849 Words
Many people have heard the expression that art is a projection of the soul. Art gives us the way to not only express ourselves, but as well as tell a story that our conscious mind cannot. From some, they believe art is simply a hobby, or perhaps something that only hangs in museums; however, many others, and I as well, believe that art has the ââ¬Å"powersâ⬠to be something more than what the subject has previously been defined as. While art is quite has been stereotyped in such way as ââ¬Å"decorations or [art] hang[ing] in a museum, there are purposes for art, ones that are connected to self understandingâ⬠(Malchiodi 2). I believe that art has the capability of healing past traumas, and creating a bridge to help some people move on with their lives. Art is an astounding idea of creation through the hands of humans. I believe that each piece of art contains a part of every personââ¬â¢s life. With that idea stated, questions may arise as to what the idea of the human soul and art pertain to. Art can be a form of treatment that can help delve into the minds and bring forth ideas and images that may have been otherwise trapped in the personââ¬â¢s mind who may have trouble verbalizing this memory. In many cases, people donââ¬â¢t quite understand what art therapy quite is. In Cathy Malchiodiââ¬â¢s book, The Art Therapy Sourcebook, she, rather humorously, explains how many people have asked her what art therapy actually is. For example, one man asked her if art therapy was fixing bad art pieces, asShow MoreRelatedMID TERM STUDY GUIDE Essay16611 Words à |à 67 Pages autonomy c. educational aspirations d. all of the above *** 37. Which of the following counseling techniques are recommended for working with American Indian and Alaskan Native children? (check all that apply) (57) a. __ talking therapy b. __ play and art techniques *** c. __ gossip and chitchat *** d. __ confrontation e. __ individual recognition and praise f. __ social-cognitive techniques *** 38. Counselors working with Latino children need to be aware of the following values (check Read MoreMastering Graduate Studies 1e32499 Words à |à 130 PagesLIBRARY KNOWLEDGE SKILLS COMMUNICATION EXPECTATIONS CAREER PATH IMPRINT Title Mastering Graduate Studies EDITION 1 CONTRIBUTORS Editor: Alexis DiVincenzo Consulting Editors: Mark Alexander, Nicole Quow-Thomason Art Direction Senior Art Director: Miranda Hildebrand Art Development and Design: Jo DeSnyder-Rolfe Permissions contact Grand Canyon University 3300 W Camelback Rd Phoenix, AZ 85017 602.639.7500 Copyright Information Grand Canyon University. All rights reserved. No part of this
Tuesday, May 5, 2020
Theories & Models of Internationalization-Free-Samples for Students
Question: What are the various methods of Internationalisation that could be adopted by any major retail Organisation in a developed country seeking to expand its Operations into large emerging Markets to maximise the chances of success and minimise the risks of failure? Answer: Many companies, firms and even small and medium businesses from developed nations expand their operations in other countries using the entry mode strategies. However, most of the literary works that have been carried out focus mainly on the service industry and failed to analyze other sectors such as the retail sector in internationalization (Azuayi 2016). However, in this case, the analysis aims at finding out procedures of internationalization adopted by food retail companies in entering the emerging markets. Companies choose to operate globally for various reasons. For some the fierce competition in the domestic markets forces them to seek other markets globally. In other cases, the companies wish to expand, and the only way they can expand is by operating globally. The focus of this study is to provide a study of internationalization strategies useful and relevant to Arla Foods (Arla 2016) in penetrating the international markets. The research explores number entry strategies as well as some theories from the international business. The the main focus is to find whether the developing nations such as Asia are viable for a food company such as Arla Foods from Denmark (Arla 2016). Data from other sources reveal that the international market has some weaknesses, however, despite the challenges; there are many viable opportunities from emerging economies. Arla uses export as the entry strategy to enter Asia, according to this method it is the best for a company such as Arla (Axford 2014). Export possesses very low risks and also the advantage in that it does not require huge funding thus making very effective and efficient. Theories and models of internationalization For many decades, studies focused on economic theories to explain the theory of international trade. However, as of the 1970s, internationalization theories were introduced to help understand the concept of internationalization. Internationalization has been the focus for many companies (Axford 2014). Internationalization from the concept of economics can be defined as a case where businesses get involved in the operations of international markets. For many firms operations begin nationally; however, plans that are long-term are drawn on getting entering a global market. Internationalization has changed the way business used to operate in the past leading to a dynamic market with stiff competition for firms. For most firms internationalization is the best choice since the domestic market is small due to the economies of scale and the numerous opportunities available in global markets (Chan and Cui 2013). Internationalization is one of the strategies employed by executives with the ai m of cutting the costs of production where the labor is cheap in such countries. In other companies that are facing a financial crisis, they adopt a budget that enables them to operate efficiently in emerging economies (Christofor 2008). Many methods are used in entering foreign markets (Stiebale 2011). However, the methods can be categorized into two broad parts. In the first part, a mode that is non-equity exists and entails agreements that are contractual. The other section involves a mode of entry referred to as the equity mode and includes subsidiaries and joint ventures. From the above illustrations, it is evident that export and imports offer the minimal risks and less centralization in terms of control (Schroeder 2012). Other methods that have the highest risk level are the ones that have highest returns on investment but also great control of the market. With the acquisition and Greenfield investments, direct investment is the cornerstone and a prerequisite for investment returns. Institution based view An institution can be defined as constraints that are human-made, and they give the direction of activities in political and economic platforms. The corporate can be said to have various frameworks and structures that may affect how a contract may be enforced, security investment, copyrights and even the political landscape (Andersen, Zamberi Ahmad and Mang Chen 2014). There are three classifications in which institutions can be grouped, and that is cognitive, regulative and normative. A regulative aspect defines the rules and regulations that guide how businesses act and behave in the economy. Normative also referred to as the social aspect assumes education and occupational standards (Azuayi 2016). Cognitive on the other hand comprises the cultural aspects and entails the signs and gestures. Institutions play a strategic role in the economy by ensuring that the market dynamics operate effectively as defined by the forces of demand and supply. Uppsala model theory According to Uppsala model, Swedish manufacturing firms use internationalization in seeking international markets. The ideology for the Uppsala is that globalization is a gradual process. It is a phase where firms seek information of the market that leads to a gradual increase in the activities of the firms leading to direct investments and sales in the foreign nation. The theory of Uppsala rests on the idea of how well the business understands the foreign market. However, it is essential to remember that the domestic market is different from the foreign market (Andersen, Zamberi Ahmad and Mang Chen 2014). Without recognizing such a difference, a firm may fail to achieve the desired dreams and goals. For a company such as Arla Foods, it would be important for it to gain knowledge of the political and economic environment as they define the success of the business. It is also necessary that a company understands how it can adapt to the foreign market (Azuayi 2016). Uppsala theory is o ne of the theories that are still effective and relevant to todays operations. Transactional cost theory According to this theory, costs incurred in creating a firm in the global market are important. It is an addition of the expenses that have been incurred in establishing an entity in a foreign nation. The explicit and implicit costs are included in the transaction cost theory (Azuayi 2016). The strategy employed in entering the international market is a very crucial issue. For manufacturing firms that are seeking to establish subsidiaries in an international market, then transactional cost analysis comes handy as it helps in explaining the integration of decisions vertically (Azuayi 2016). According to the industrial network, every organization has to ensure a lasting relationship with customers and suppliers forming a network. When deciding on the strategy to be used Arla Food should be careful and understand each strategy to choose the one that is economical as well as efficient in achieving the objectives and the goals of the company. The implicit and explicit costs are directly r elated to the success or failure of the company. Factors for entering global markets Internationalization is an extension of the business into the foreign markets. The idea and the logic behind internationalization are strategic decisions that may affect a firm and also its micro and macro operations (Hill 2013).Globalization is viewed as one component that affects management of the business. Current statistics reveal that the rate at which companies have evolved and engaged in global markets has increased over the decades. However, though the concept of internationalization has become more common for most firms, it is necessary for companies to consider the motives behind internationalization. There are many reasons for globalization, but the most obvious one is the desire to exploit potential in the emerging markets and the need to have the risks diversified (Keegan and Green 2017). It is also evident that for most firms that prefer internationalization in the event of launching new products in the market. Coca Cola saw an opportunity after they visited many countries in the world and thereby launched the bottled water. In most of the scenarios, it is the fierce competition in the domestic markets that firms consider foreign markets viable. It is for such reasons that companies such as FORD that considered internationalization almost became market leaders being ranked second after General Motors (Parlabene 2013). For the firms in the Chinese market, internationalization is considered as the best option due to the stiff and fierce competition. The other reason behind internationalization is to avoid the risks associated with operating in one market. The objective of diversifying the risks is one of the reasons firms choose internationalizing. An additional market in another nation is a mechanism used in offsetting negative impacts and also various uncertainties, for instance, the political instabilities and the economic upsurges (Azuayi 2016). Starbucks provides a good illustration, in the past decade the American economy was experiencing recession and for companies like Starbucks they were not it hard as thereby ad other markets in other markets thus giving Starbucks leverage over other companies. The foreign market compensated for the losses with the overwhelming performances in the international markets. For other companies, they decide to go global so that they can experience a different rate of growth. It is the different markets in foreign countries that yield different growth rates and most firms in nations with slow growth rate will consider internationalization in countries with faster rates of growth (Schmidt 2013). Companies operating in the food industry have different growth rates in various markets. The variations in growth rates arise because some countries have experienced maturity faster than other nations. As such companies will look for countries that are at an advanced stage. Despite the fact that some companies operate globally to be profitable, on the other hand, companies may want gain knowledge of the foreign markets. A good number of firms have gone global with the aim of wanting to know what the international market needs to get done regarding changing the product so that it becomes acceptable in the world market. The role of government incentives also plays a part in promoting internationalization (Azuayi 2016). Many companies consider going overseas as a result of government incentives to export some of the products produced locally. It is through government intervention that some markets that were initially inaccessible now accessible. A good example of countries providing help for their firms is the United States which provides help to massive so that they can start exporting products to foreign nations. It is evident that companies have different reasons for going global. Therefore, different firms have different objectives that are to be met by going international. It is, therefore, true that companies adopt various strategies when penetrating specific markets (Azuayi 2016). Since there are various ideologies for going international, there is no right or wrong reason for the company going global. Many theories explain and surround the entry methods in international markets. Overview of methods of internationalization Most firms use export and import as one of the methods in pursuing internationalization. Export refers to the process where a company sells its products to other nations (Gillespie and Hennessey 2016).With the exports strategy, a country either employs the services of an export agent or the company sells directly to the consumers (Fabling and Sanderson 2013). The other method commonly employed is the licensing. The licensing firms give patent rights, copyrights, and royalties to the licensee. The licensee also has access to knowledge of the processes used in the production of goods and services. A licensee, on the other hand, does the production licensors commodities and gets the royalties from the sales of such products (Gioeli 2014). The licensing strategy is employed in countries where the public authorities feel that a new technology is relevant and needed for development of the nation. Franchising bears some similarities to licensing as another strategy employed in international ization. The main distinguishing and unique feature with franchising is that with franchising. The firm controls the market and is also responsible for the development of a market. Franchising comprises of people who own the business partially owners and are referred to as franchisees, who in return pay a small fee to the parent company that is known as a franchise. The franchisee shares in the trademark as they are identified with the brand (Gioeli 2014). The role of the trademark is to enable the business to operate alongside the franchiser. Such a system offers the franchisee many rights and resources. However, the system has many advantages and disadvantages something that companies should consider before accepting to enter into such agreements. Methods of internationalization According to the arguments by Kotapati, there are numerous reasons as to why firms enter into international companies, and there are many strategies that company employs in entering foreign markets for various reasons (Azuayi 2016). No single entry is preferable and efficient for all international markets. Some of the ideologies and preferences for firms going global through different strategies involve reduced rates of tariff in some countries, to enjoy reduced costs in marketing of the product. Strategies employed in internationalization include: Direct exporting Export can be categorized as either direct or indirect. With the direct exporting, a company sells the commodities directly into the market of importance. With the direct export, the firm has an obligation, and the company regulates the market in a foreign nation as compared to the indirect exporting (Azuayi 2016). Piggybacking as a direct exporting strategy entails the company exporting the new products using the already existing distribution channels of the different firms. The other is consortia where the small and the medium sized firms unite and come together targeting both complimentary and substitute products in international market. Arla can sell milk as the main export agent in the Nepalese market. The firm may also use the direct export strategy by employing the services of an agent to distribute the product in the foreign market. Licensing With licensing, a company is entitled to sell product and enjoy the revenues for certain duration. Some of the items in the licensing list include copyright, symbols, and product names. However, licensing applies to firms in the manufacturing industry where firms are entitled to use the process of technology and on the other hand royalties are paid by the licensee (Azuayi 2016). For firms that seek to expand financially, then licensing strategy is the best option. Licensing helps reduce the risk of a product falling in the black market (Azuayi 2016). Companies looking to use this strategy have to consider the future as there is the danger of information falling into the hands of the competitors. Arla Food may not employ the licensing strategy when getting into the Nepal market as there is no need for it to use the patent, trademarks in the food sector. The company is also not a manufacturing sector where the manufacturing firms require licensing dearly in their operations. Franchising With Franchising, a single company is responsible for supplying the other firm with intangible assets. Restaurants and hotels in most cases use franchising in entering global markets . Franchising is recommended for business outlets that have a uniform outlook and is synonymous to food stalls that are easily transferable to other market segments (Azuayi 2016). The caveat required in a franchise model ensures that the brand is unique such that it can be recognized and be utilized universally. It is always fundamental that a business opting to take franchising as an entry strategy be cautious as future competitions may arise in the area of franchising. As for Arla Foods, franchising seems a good strategy franchising offers more repeatable models as compared to other strategies. The firm may allow the investor handle the sales promotion and the sales on its premises, but Arla Food should maintain its policies. Strategic alliances Alliances that are strategic are a cooperative move by the firms through agreements by different firms. Firms that engage in strategic alliances are those in the technology industry as the mode is considered effective and efficient. The main objective for the strategic alliances is the need and desire to exchange technology (Hill 2013). Lastly, there is a foreign direct investment, and in this mode, there is 100 percent ownership. Direct investment ensures that a foreign market is achieved directly. With the Greenfield investment, a company directly owns a facility or an investment that has been developed by another company. The ownership can also be achieved through facility ownership in what is known as the. In this study, there is extensive analysis of internalization, the modes of entry and the factors for the type for the type of the strategy employed. Joint ventures The other strategy employed by businesses in entering foreign countries is a joint venture. The joint venture creates and develops partnership between the home firm and a firm from a host nation is as compared to licensing (Glowik 2016).A joint venture presents numerous benefits to foreign nation firm as the firm gains access to management positions as well as having equity positions. In a joint venture there is integration of the foreign firms with the home country leading to a third party company (Glowik 2016). In most cases, the foreign firm gains knowledge of the local market and also has better control of the management. From the above illustrations, it is evident that firms are operating globally due to the need for larger markets and also because of competition in the domestic market. However, the method employed in entering the global market is critical as it determines the success or failure of the company. Internationalization comes with many benefits (Azuayi 2016). However, there are disadvantages with internationalization such as unfavorable government policies making operations in the foreign market costly and can lead to continuous loss making which can lead to the closure of the company. References Andersen, P., Zamberi, S. and Meng Chan, W. (2014). [online] Available at: https://www.researchgate.net/publication/267638765_Revisiting_the_Theories_of_Internationalization_and_Foreign_Market_Entry_Mode_A_Critical_Review [Accessed 7 Aug. 2017]. Anelova B, Z. (2017). Factors that Influence Entry Mode Choice in Foreign Markets. [online] Connection.ebscohost.com. Available at: https://connection.ebscohost.com/c/articles/67633286/factors-that-influence-entry-mode-choice-foreign-markets [Accessed 8 Aug. 2017]. Arla, A. (2016). Arla Foods Overview. [online] Available at: https://www.arla.com/company/ [Accessed 8 Aug. 2017]. Axford, B. (2014). Theories of Globalization. Oxford: Wiley. Azuayi, R. (2017). Internationalization Strategies for Global Companies: A Case Study of Arla Foods, Denmark. Chan, T. and Cui, G. (2013). Multinationals and global consumers. Basingstoke: Palgrave Macmillan. Christofor, J. (2008). Antecedents of venture firms' internationalization: a conjoint analysis of international entrepreneurship in the net economy. Berlin: Springer. El-Ojeili, C. and Hayden, P. (n.d.). Critical theories of globalization. Basingstoke [u.a.]: Palgrave Macmillan. Elsner, S. (2014). Retail internationalization. Wiesbaden, Germany: Springer Gabler. Fabling, R. and Sanderson, L. (2013). Exporting and firm performance: Market entry, investment and expansion. Journal of International Economics, 89(2), pp.422-431. Gillespie, K. and Hennessey, H. (2016). Global marketing. New York: Routledge. Gioeli, A. (2014). International Business Expansion: A Step-by-Step Guide to Launch Your Company Into Other Countries by Anthony Gioeli | BookLife. [online] Booklife.com. Available at: https://booklife.com/project/international-business-expansion-a-step-by-step-guide-to-launch-your-company-into-other-countries-5751 [Accessed 7 Aug. 2017]. Glowik, M. (2016). Market Entry Strategies. De Gruyter. Glowik, M. (n.d.). Market entry strategies. Hill, C. (2013). International business. New York: McGraw-Hill Irwin. Karami, A. (2016). Strategy formulation in entrepreneurial firms. London: Routledge. Keegan, W. and Green, M. (2017). Global marketing. Boston: Pearson. Liberman, L. (2013). Internationalization. Palgrave Macmillan. Mellahi, K., Demirbag, M., Tamer Cavusgil, S. and Danis, W. (2010). Marketing strategies of MNCs from emerging markets: internationalisation and market entry mode. International Marketing Review, 27(3). Parlabene, L. (2013). Market entry strategy for the chinese market on the example of volkswagen. [Place of publication not identified]: Grin Verlag. Schmidt, B. (2013). Hybrid market entry strategies. Saarbru?cken: AV Akademikerverlag. Schroeder, A. (2012). Entry strategy for Carrefour for entry into the UK market. Munich: GRIN Verlag GmbH. Stiebale, J. (2011). Do Financial Constraints Matter for Foreign Market Entry? A Firm-level Examination. The World Economy, 34(1), pp.123-153.
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