Global Business Strategy Essay Example | Topics and Well Written Essays - 3250 words

Global calling Strategy - Essay ExampleOther theoretical aspects and Porters five forces vital for achieving a belligerent advantage were examined. The author highlighted some strategic challenges impacting the company in the current orbicular market. connection resource audit was included and the author revealed some tangible and intangible organizational resource and capabilities. The researcher analyzed the current strategic conjunction and other corporate strategies employed in the business work process. This included SWOT analysis as a vital strategic tool potent for find out favorable and unfavorable factors in the business environment. Strategic implementations were included and in like manner organizational structure evaluated including the industrial structure, corporate or functional and brand-based organizational structure. Lastly, the author included some recommendations and also the conclusion that summed up the research project. Global Business Strategy Introd uction Globilisation, which has been contributed by rapid applied science development, has encouraged many an(prenominal) multinational enterprises to implement effective global business strategy vital for achieving a competitive advantage. umteen multinational enterprises have made significant determinations in order to sustain their business in the competitive global market. Many actors in the international markets have increasingly internationalized their operations thus their performances are deeply influenced by their mutual interdependencies and by their strategic behaviors towards their competitors. Automotive industries are among the companies that have attempted to implement effective global strategies by forming mergers, alliances and acquisitions in order to improve the move markets. Among the automobile companies, Chrysler aggroup is one of the automobile industries that have adopted strategy of internationalisation and varied strategies for achieving successful bus iness performance. Thus, the research project leave behind focus on Chrysler Group Companys global strategy and relevant theories, which the company employs in order to improve their business performance in the global competitive market. Historical Background of Chrysler Group and Its Internalisation Process Chrysler Group is an American multinational corporation that designs automobiles and its headquarter is located at auburn Hills in Michigan. It was established by Walter Chrysler in 1925 when Max rise Motor Corporation was restructured into the Chrysler Group Company, and trades automobile products crosswise the globe under the flagship Chrysler brand, but other brand also exists including the Ram, Doge and Jeep brand. The company has been performing well across the globe and it was named among the leading automaker production globally, in 2011. Chrysler Group established a global strategic alliance with other companies including Fiat and merged also with other firms under, whi ch it currently sells their automobile products. Moreover, with adequate resources, improved technology and global distribution network necessary for competing on a global level, the alliance builds on the companys innovation culture. It also builds their innovation culture, which is based on the complementary technology of Fiat Company that was founded, in 1899. The company employed internalization strategy by merging Daimler Benz and also merged with Volkswagen Group, with an aim of extending their products range to broaden their sales in the automobile ma